Marketing Technology
We don't just run marketing. We build the systems that run it.
Beyond being a digital marketing agency, InWork builds the technology that powers marketing systems — data infrastructure, automation, AI content pipelines, and autonomous growth engines for US agencies and brands.
What we build
The four layers of a modern marketing stack.
Most agencies stop at running campaigns. We engineer the data, automation, content, and analytics infrastructure underneath them.
Marketing Data Infrastructure
DataCDP implementation (Segment, Rudderstack), first-party data strategy for cookie deprecation, server-side event tracking, a data warehouse for marketing analytics (BigQuery, Snowflake), and attribution models (MTA, MMM).
Marketing Automation Infrastructure
AutomationHubSpot implementation (CRM + Marketing + Sales Hub), ActiveCampaign advanced build-outs, Salesforce Marketing Cloud configuration, and custom automation with n8n, Make, and Zapier.
AI Content Systems
ContentBrand-voice-enforced AI content generation pipelines, content calendar automation, social scheduling with AI caption generation, SEO content cluster automation (brief → draft → edit → publish), and AI video production pipelines.
Marketing Analytics
MeasurementCustom GA4 implementation (events, conversions, explorations), Looker Studio and Power BI dashboards, channel attribution modeling, customer LTV and cohort analysis, and ROI calculators and reporting.
Proprietary MarTech
Products we've built and operate.
GrowthOS — Autonomous Marketing OS
An autonomous marketing operating system built for a US consumer brand. GrowthOS monitors campaign performance, adjusts bids, audiences, and creative, generates and schedules content, and sends segmented email — running without daily human management.
InWork MarketPulse
A competitor and market intelligence platform that delivers competitive monitoring and market intelligence digests, integrated into our reporting and autonomous marketing systems.
LeadBridge
An instant lead phone bridge that connects a hot lead to a live rep within seconds of a web form submission — recovering speed-to-lead that manual follow-up loses.
The autonomous reference
How GrowthOS operates without daily human management.
The most advanced eCommerce marketing deployment InWork has delivered.
Monitors campaign performance every 4 hours across paid and email channels.
Adjusts ad bids, audiences, and creative based on live performance signals.
Generates and schedules social media content — AI-written, human-approved.
Sends segmented email campaigns triggered by customer behavior.
Generates weekly natural-language performance summaries and flags budget reallocation opportunities to the marketing lead.
Proof in production
What autonomous MarTech delivered.
Build, don't just run
The technology layer beneath the campaign
First-party data strategy, server-side tracking, AI content pipelines, and autonomous orchestration — engineered for agencies and brands who need marketing to scale without scaling headcount.