Solutions for Dealerships

The technology layer modern dealerships are missing.

InWork Global has spent 15+ years building AI communication systems, OEM-certified chat platforms, and lead management tools for US automotive dealers. We know what OEM compliance actually requires, how DMS integrations work, and what converts.

10+ active OEM certificationsADF/XML nativeTCPA compliantDMS integrated
AI technology for automotive dealerships

Why automotive is different

Requirements generic vendors consistently fail to meet.

The automotive industry has unique technology requirements. Here's the gap between a generic vendor's reality and ours.

RequirementGeneric vendor realityInWork reality
OEM certification"We can apply"10+ active certifications
ADF/XML lead format"We support CRMs"Native ADF/XML push
DMS integration"API coming soon"CDK, Reynolds & Reynolds, DealerTrack live
TCPA complianceCheckbox on a formArchitecture-level compliance with audit trail
Co-op billing"We'll figure it out"GM iMR, FordDirect billing experience

The product suite

Communication and intelligence, built for dealers.

InWorkChat

AI chat

OEM-certified AI chat for franchised dealers — live inventory awareness, ADF/XML lead push, TCPA-documented SMS consent, and DMS-integrated pricing and availability. The only platform we build specifically for this industry.

LeadBridge

Phone bridge

Instant lead phone bridge — connects a live sales agent to a web lead within 60 seconds of form submission, with AI voicemail fallback and full CRM record.

AI Workforce Communication System

7-agent suite

Seven AI agents for high-volume dealerships — inbound voice, outbound dialer, SMS drip, website chat, social messaging, CRM sync, and agentic hot-lead transfer. 24/7 coverage without added headcount.

InventoryIQ

Inventory intelligence

AI-powered vehicle inventory intelligence — aggregation and normalization across the US market, price-to-market analysis, and auction feed integration for multi-rooftop strategy.

Lead response

The average dealer takes 47 hours to respond to a lead.

MIT research shows leads contacted within 5 minutes are 21x more likely to convert. Our solution stack closes that gap on every touch point.

Touch pointToolResponse time
Website form submissionLeadBridge60 seconds
Chat leadInWorkChat → ADF/XML30 seconds to CRM
After-hours chatAI Voice AgentImmediate
Aged lead (7–30 days)AI Outbound DialerWithin 24 hours
SMS follow-up10DLC Drip AgentConfigured sequence
Social DMSocial Messaging AgentWithin 15 minutes

OEM certification & integrations

Co-op eligible. DMS connected. CRM native.

10+ active OEM certifications, including GM iMR and FordDirect
Technology is co-op eligible — OEM reimburses 50–100% of monthly subscription where certified
OEM security questionnaire compliant (TCI, SIRA standards)
DMS integrations: CDK Global, Reynolds & Reynolds, DealerTrack, Tekion, PBS Systems
CRM integrations: VinSolutions, DealerSocket, Elead, HubSpot, Salesforce, Zoho
TCPA recording disclosure on all voice; 10DLC registered SMS outbound
DNC Registry scrub before every outbound batch
Also available white-label / OEM-branded for automotive technology platforms

28%

Higher close rates on platform-matched leads

On an anonymized reverse-auction automotive marketplace InWork built — with ADF/XML integration to CDK, DealerTrack, and VinSolutions — a dealer pilot group reported 28% higher close rates on platform-matched leads versus third-party lead sources.

Built for franchised dealers

Add 24/7 lead coverage without adding headcount.

OEM-certified, DMS-integrated, TCPA-compliant. Tell us your rooftop count and CRM, and we'll show you what deployment looks like.

Integrity. Urgency. Ownership.

Talk to our automotive teamRequest a proposal

40+ US businesses served · 65+ engineers · Zero long-term lock-in

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