Database Enrichment
Thin records in. Actionable records out.
You have a CRM, a contact list, or a database — but records are incomplete, outdated, or missing the context your team needs to act. We enrich, verify, and clean them, then push the result straight into your stack with per-field confidence scoring.
The problem
You bought the list in 2023. Half of it is wrong now.
Most teams are working off records that are incomplete, outdated, or missing context. Phone numbers don't connect. Job titles are blank. Company sizes aren't there. The data was fine when it was bought — but contacts move, companies change, and a list decays the moment it lands in your CRM.
InWork enrichment fixes that systematically: we standardize and deduplicate your raw list, run it through a priority queue of paid APIs, targeted scraping, and AI extraction, score every field for reliability, and deliver enriched records back into your system — as a one-time pass or on a continuous refresh cadence.
What we build
Four enrichment capabilities, one maintained pipeline.
B2B Contact Enrichment
Firmographics + contactsEnrich a domain list into company name, industry, employee count, revenue band, HQ location, LinkedIn URL, tech stack, and funding status. Enrich names + companies into verified direct email, LinkedIn profile, title, and phone where available. Plus email verification (bounce detection, format validation, catch-all flagging) and cross-source dedup and merge.
B2C Contact Enrichment
Validate + appendPhone validation and carrier lookup, address standardization and geocoding, and email verification. Property-data append for home services and real estate, and vehicle ownership data for automotive remarketing — so consumer records are clean, deliverable, and actionable.
Company Intelligence Append
NPI · DOT · DUNS · SIC/NAICSAppend the identifiers your vertical runs on: NPI for healthcare, DOT/FMCSA for trucking and logistics, DUNS and Cage Code for government contractors, and SIC / NAICS classification — drawn from authoritative registries and commercial firmographic sources.
AI-Assisted Enrichment
Beyond APIsWhen APIs don't have the data, we deploy targeted scraping plus AI extraction: company "About" page parsing for industry, mission, and size signals; news-mention aggregation to surface recent activity, funding rounds, and key hires; review-platform aggregation for reputation scoring; and LinkedIn profile data where permissible under terms.
Pipeline architecture
Every record runs the same disciplined path.
A priority queue that exhausts the cheapest, most reliable source first — and scores what it can't fully verify.
Input — your raw list arrives as CSV, CRM export, or API.
Dedup + standardize — duplicate records merged and field names normalized to one schema.
Multi-source enrichment — a priority queue runs paid API first, then targeted scraping, then AI extraction.
Confidence scoring — each field is scored for how reliable that data point is.
Human QA (optional) — low-confidence records are reviewed before they ship.
Output — enriched records delivered via CSV, direct CRM push, or API.
Refresh cadence — one-time, monthly, or continuous (webhook on record update).
Where it lands
Pushed into your CRM, drawn from the sources you'd expect.
CRM push support: HubSpot, Salesforce, GoHighLevel, Zoho CRM, Pipedrive, ActiveCampaign, or custom via REST API — enriched records arrive where your team already works, not in a spreadsheet they have to re-import.
Data sources we integrate: Apollo, Clay, Clearbit, Crunchbase, BuiltWith, ATTOM, USPS CASS, Twilio Lookup, ZeroBounce, NeverBounce, Google Maps API, OpenCorporates, SEC EDGAR, NPI Registry, and FMCSA SAFER — with LinkedIn used only where permissible under its terms.
Use cases
What teams hand us — and what they get back.
Sales hands you a domain list
You need contact names, verified emails, and direct dials before the team starts working it. We enrich the list end to end and push it into the CRM.
Marketing has 80K leads, 40% missing phones
A HubSpot database with large gaps gets validated, appended, and deduplicated — so campaigns reach real, reachable contacts.
Automotive dealer wants a richer DMS export
We enrich a DMS export with vehicle ownership and equity data for remarketing and targeted outreach.
Investment firm enriching a portfolio list
Portfolio company records get funding status, headcount, and tech stack appended for monitoring and diligence.
Insurance firm appending business data
A prospect list gets firmographic and company-intelligence appends so underwriting and outreach work from complete records.
Done responsibly